Posts by: keithbrewer

Living off a Hope & a Prayer

Living Off a Hope & a Prayer When the reporter put their microphone in front of me and asked me what the salesperson of 2013 would look like, I was…

Mind Readers in 2013

Many salespeople today are gambling on being mind readers of new clients coming into the dealership. For me, they do not need to visit Vegas on a holiday excursion, due…

Looking for a Hero in the Dealership

I have been fortunate enough to meet several thousand salespeople at dealerships who are trying to make a living selling vehicles. In the start of the conversation, I ask them…

Real Winners for 2012? Farmers!

We all know there is a tremendous amount of money spent by the dealer body to advertise their dealership and all the services and products sold. Some of this advertisement…

Build a Culture and You Win!

Many dealerships today are focused on the quick fixes that will improve car deals and attract clients to service. What they are not recognizing is this is the end game…